A company’s brand needs to keep up with changing trends and consumer behaviour, just like fashion, music, and technology. A brand refresh can be daunting for business owners, but it’s a worthwhile investment that can drive traffic and boost sales. This article from Tapzo will guide you through the essential steps to ensure your brand remains relevant in today’s fast-paced business world.
Know the Benefits of a Brand Refresh
Before diving straight into refreshing your brand, it’s crucial to understand why it’s necessary. A brand refresh can help you stay current and create continuity between your brand and your target audience. It can also signify to your customers that you are an evolving business and that you are continuously improving. Additionally, a brand refresh can create an opportunity to refocus and build brand loyalty.
Update Your Company Logo
Your company logo is the face of your business. It’s the first thing that people see and remember about your brand. A refreshed logo can give your brand a fresh, modern look and can help you stand out from your competitors. Try experimenting with new fonts or colour schemes, or simply simplify your logo.
Redefine Your Company’s Mission and Vision
It’s important to keep your audience informed about what your company stands for, what it intends to achieve, and the values that guide it. A mission statement summarises the purpose of your company, while a vision statement outlines its aims for the future. As a part of refreshing your brand, review these core statements and revise them if necessary.
Try New Ways of Advertising
To help your brand stand out from competitors, create new advertisements that reflect your refreshed branding. Have a clear message that is creative and attention-grabbing. Whether it’s for social media or print advertising, make sure your advertisements are consistent with your revamped brand image.
Use Social Media Platforms for Marketing
Social media is a powerful tool for growing your brand exposure, driving traffic to your website, and creating customer loyalty. Revamping your brand gives you the chance to reboot your social media presence. Refresh your social media handles with new and up-to-date information and ensure they are consistent with your updated branding.
Write a New Slogan
Your brand’s slogan should effectively communicate your brand’s essence and value proposition to potential customers. A catchy and memorable slogan can capture the attention of your target audience and create a memorable impression. Brainstorm new slogans carefully, and don’t be afraid to test multiple options before landing on the most impactful one.
Establish a Content Creation Strategy
Refreshing your brand creates an opportunity to develop engaging new content that’s relevant to your audience. Make sure you regularly post informative, engaging, and helpful content that is aligned with your new brand messaging. A sustainable content creation process can help increase traffic to your website and boost engagement.
Update Your Company Website
Your website is the ultimate destination for people interested in learning more about your business. Ensure it’s up-to-date with all the latest information about your company, including products and services, news, and contact details. Create a website design that is consistent with your new brand image, and ensure it’s user-friendly and easy to navigate.
Digitise Your Documents
These days, with all the paperwork we must contend with, it’s easier if you digitise your documents. Saving them as a PDF looks more professional and also makes it easier to send and manage your files electronically. There’s also a tool you can use if you need to split a PDF (depending on what you’re sending to whom), making it a little easier to stay organised on even the most hectic days in the business world.
Don’t Forget Your Stationery
Now that you have updated your branding, chances are you will need to update your design assets too. Things like your business cards and your letterheads need to updating too. There’s nothing more embarrassing than still using old material after a brand refresh / redesign. Big Fail.
If you need assistance with this, it’s best to hire a professional such as a Graphic Designer to create everything you need in the correct size and format. Don’t be tempted to use old material as this gives the wrong impression to your potential leads.
Still Using Business Cards?
Continuing on from the previous point; are you still getting business cards printed?
That’s a lot of waste….
A lot of wasted resources creating a single use item that is destined for the bin.
A lot of wasted money too!
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Yes you read that right!
A smart business card allows you to share all your details, links, profiles and more by tapping the card onto a smartphone. No more handing cards over, hoping that the person enters your details into their phonebook.
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To Conclude
A brand refresh is a big undertaking that requires careful planning and execution. Ultimately, a brand refresh can help you establish continuity within your brand, promote your brand’s familiarity and differentiate it from your competitors. When refreshing your brand, take the time to research your audiences and determine what makes your brand unique so that your brand remains fresh and relevant. Remember, the key to a successful brand refresh is consistent messaging, eagerness to embrace change, and an open mind.
Tapzo offers the best sustainable business cards around. Let us know if you have any questions!
Image via Pexels
